SEO performs a significant role to drive organic traffic to your online brand. It creates awareness and familiarity among audience to establish trust. The use of accurate keywords, relevant content, and external and internal link building help to grab the attention of audience by placing your brand among top searches on Google. It boosts image of your website.

Redirects provide links between content on your website. However, 301 redirects offer 90%-99% link equity to the redirect pages. Similarly, 302 redirects pass less link equity and indicate temporary redirected pages. Meta refreshes redirects are usually associated with text. It passes certain amount of link equity. However, it is not recommended as a reliable redirect.

Meta tags are very important to summarize services offer by you. It must include meta keywords attribute, title tag, meta description attribute, and meta robots attribute. All these features help the search engine crawlers to find your page. By adding appropriate meta tags, your customers can quickly find a set of information and enable the search engines to know what your page is about.